Its vs. It’s: Learn the Difference | Grammarly
https://www.grammarly.com/blog/its-vs-its/
WEBNov 9, 2022 · When should you use its vs. it’s? When you want to ascribe ownership of something, use its with no apostrophe, like in this example: The diary was concealed in its hiding place. Use it’s with an apostrophe in place of it is or it has, like in this example: It’s unfair to assume she’s bad at cooking.
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