Why is it always "Choosy Mom's choose Jiff"? - reddit
https://www.reddit.com/r/MensRights/comments/13cboe/why_is_it_always_choosy_moms_choose_jiff/
It would be a positive statement (showing divorced parents as smart, capable, and focused on their kid) with a modern slogan (choosy parents choose Jif) and a final scene that could promote the product twice... once for each household. I am sure there would be similar opportunities with other scenarios, like grandparents, other family, and sitters.
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