Importance-performance analysis | SpringerLink
https://link.springer.com/referenceworkentry/10.1007/978-3-319-01384-8_371
WebJan 1, 2016 · The importance-performance analysis matrix consists of four quadrants along two axes, one for measuring perceived importance of each attribute and the other for performance evaluation. The vertical (importance) and horizontal (performance) axes call for calculation of the mean value of all attributes.
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