What Is Public Relations | Learn About PR | PRSSA | PRSA
https://www.prsa.org/prssa/about-prssa/learn-about-pr
WebPublic relations, as defined by PRSA, “is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” At its core, public relations is about influencing, engaging and building a relationship with key stakeholders to contribute to the way an organization is perceived.
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