Semantic Differential Scale: Definition, Questions, Examples
https://www.simplypsychology.org/Semantic-Differential.html
The semantic differential technique reveals three basic dimensions of attitudes: evaluation, potency (i.e., strength), and activity. By assessing attitudes across these three dimensions, the Semantic Differential Scale offers a nuanced and multi-faceted view of a respondent’s perception. For example, a brand might be perceived as strong (Potency) b...
The semantic differential technique reveals three basic dimensions of attitudes: evaluation, potency (i.e., strength), and activity. By assessing attitudes across these three dimensions, the Semantic Differential Scale offers a nuanced and multi-faceted view of a respondent’s perception. For example, a brand might be perceived as strong (Potency) b...
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