The Principles of Design and Their Importance | Toptal
https://www.toptal.com/designers/ui/principles-of-design
Dec 13, 2018 . The elements, or principles, of visual design include Contrast, Balance, Emphasis, Movement, White Space, Proportion, Hierarchy, Repetition, Rhythm, Pattern, Unity, and Variety. These principles of design work together to create something that is aesthetically pleasing and optimizes the user experience.
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