BodyArmor replacing BioSteel as NHL's sports drink partner
https://www.sportsbusinessjournal.com/Articles/2024/04/16/bodyarmor-nhl-official-sports-drink-biosteel
WEB2 days ago · By Alex Silverman 4.16.2024. NHL. BodyArmor will debut as the official sports drink partner of the NHL and NHLPA under a new five-and-a-half-year deal when the Stanley Cup Playoffs begin Saturday. The Coca-Cola-owned sports nutrition company replaces the league’s previous partner in the category, BioSteel, which went into bankruptcy ...
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