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After struggling for years to make canned soup seem modern and appealing, Campbell Soup Co. is reheating its famous "M'm! M'm! Good!" ad slogan. Campbell and its longtime ad agency, Omnicom Group 's BBDO, are even reprising the familiar jingle that first wafted out of radios and into living rooms back in the 1930s.What is the Campbell Soup slogan?
Campbell Soup Slogan. A slogan is a short, memorable catch phrase, tagline or motto used to to identify a product or company in advertisements. The advertising slogan, or business slogan most associated with Campbell Soup, is: "Nourishing people's lives everywhere, everyday.".Who owns Campbell's Soup?
Premier Foods, St. Albans, Hertfordshire bought the Campbell Soup Company in the UK and Ireland for £450 million ($830 million) in 2006, but was licensed to use the brand only until 2008.Who owns Campbell Soup Company?
Heirs to the Campbell Soup fortune are descendants of one-time company president and owner John T. Dorrance, who invented the formula for Campbell's famous condensed soup in 1897 and took the helm of the company in 1914.