Keyword Analysis & Research: company culture story

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Frequently Asked Questions

How does internal storytelling impact your company culture?

That starts by changing behavior. Stories aren’t based on fiction; they are forged by the kinds of values and actions that leaders and employees exhibit over and over again. Start creating the kind of culture you want to be, and tell credible stories demonstrating that change within your company.

How are employee stories can strengthen your work culture?

Rather than talking about their work mission of charitable contributions, after a near bankruptcy, the employees talked about bad hiring decisions, poor spending practices, and the organization’s failure to prosecute employees who were stealing.

Who are the authors of the corporate culture?

Two McKinsey consultants, Terry Deal and Arthur Kennedy wrote a book called Corporate Cultures: The Rites and Rituals of Corporate Life. In it they pointed that every company has a culture — and that culture was shorthand for “the way we do things at our company.” Company culture has four essential ingredients:

Why do you need a company culture video?

The best company culture videos really capture the employee experience. Company culture videos give real insight to candidates actively considering you as an employer. When you are honest about what it’s like to work at your company, candidates can make better, more informed career decisions.


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