Niche and Mass Marketing, Advantages & Disadvantages of Marketing Strategies Mass Marketing. What is Mass Marketing? ... Mass Marketing Strategy. Mass marketing strategy is a type of business strategy that involves targeting mass groups of consumers with the same message. Advantages and Disadvantages of Mass Marketing. ... Niche Marketing. ... Niche Marketing Strategy. ... Advantages & Disadvantages of Niche Marketing. ...What are some strategies of mass marketing?
Guerrilla marketing is another commonly used tactic in mass market strategies. This strategy aims to produce advertisements that capture the attention of a large market with exciting and memorable messages while engaging consumers in a positive way.