Differentiated Marketing Strategy - Definition, Explanation, Advantages
https://www.thestrategywatch.com/differentiated-marketing-strategy-definition-explanation-advantages-examples/
WEBDifferentiated marketing or multi-segment marketing is for two or multiple customer segments to which a business sends different messages for the same product and service based on each group’s distinct characteristics, such as age, income, gender, culture, etc. Here, the business splits a target market into some segments based on …
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