Price elasticity of demand - Wikipedia
https://en.wikipedia.org/wiki/Price_elasticity_of_demand
WEBDepending on its elasticity, a good is said to have elastic demand (> 1), inelastic demand (< 1), or unitary elastic demand (= 1). If demand is elastic, the quantity demanded is very sensitive to price, e.g. when a 1% rise in price generates a 10% decrease in quantity.
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