Strategy lays the foundation for how an organization carries out its operations. Building ethics into strategic planning is important to ensure that every facet of the organization is aligned with the ethos and values of the broader organization . There are four elements strategic planners should develop when considering ethical alignment: Developing a Code of Ethics: This serves as a central point of reference for everyone in the organization.Is your marketing ethical?
Marketing ethics are ethical standards which pertain to marketing. Marketing is a field which is often viewed as inherently unethical, but it is in fact governed by law and standards of conduct just like any other field.