Keyword Analysis & Research: foxtel logo remake

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Where did the new Foxtel logo come from?

Sydney-based MAUD is responsible for the new logo and campaign. The lettering was replaced by a lighter, sans-serif, lower-case logotype in a light red-orange hue. The new logo saw the return of a side-icon: six dots forming a pixelated f, likely referencing the spotlight motif consistent with Foxtel's former branding.

When did Foxtel start using the wordmark?

The wordmark uses FF Super Grotesk Bold, in a similar vein to the Fox logo, and as an on-screen logo between 1994 and 2010. In 2002, the logo was altered to consolidate the searchlights into a quickly identifiable icon. It looks similar to that of the 1997 FX icon. Foxtel launched its digital service in March 2004.

When did Foxtel stop using the searchlights?

On 25 May 2012, following its launch of the new box Foxtel iQ3 and the merger with Austar, the searchlights were removed from the main logo and adapted into Foxtel's wider visual identity. The wordmark was also tweaked to more closely match the Fox logo.

When did Foxtel first start broadcasting in Australia?

Foxtel started operation on 22 October 1995 through a joint venture established between News Limited (now News Corp Australia) and Telstra Corporation. The wordmark uses FF Super Grotesk Bold, in a similar vein to the Fox logo, and as an on-screen logo between 1994 and 2010. 2002–2012 2002–2005


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