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The heartbeat of any health care facility, hospital gift shops benefit from a captive clientele, but they also have the tough task of merchandising to repeat customers, replenishing quick-turnover stock, and operating on a largely volunteer staff. Find out how these gift shops are keeping profits—and spirits—up.What makes a gift shop a good shop?
Gift shops, in general, have the reputation of being outrageously priced for products that are typically inexpensive. Don’t let define your shop. Real estate next to tourist attractions will naturally be higher, so fair pricing is typically slightly more than your average market, but don’t lose new shoppers because of your prices.Is there a payroll deduction for hospital gift shops?
Because of the number of employees shopping at hospital gift shops, payroll deduction is a key offering to boost business. The swipe of a badge for payment is much easier than carrying around cash or a credit card, especially for workers who are popping in while on break.Can a gift shop stand out from the crowd?
Like any retail niche, gift shops or other similar types of stores have to find ways to separate themselves from others in the crowd. Unfortunately, the crowd is only getting bigger. But on the other hand, it’s not as hard to stand out as you might imagine.