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Keeping the price point reasonable is an important consideration for most hospital gift shops, given that visitors don’t generally go into this type of store looking to spend a lot of money. At the Gift Shop at Evergreen, the typical price tag is $10 to $30.Is the face of hospital gift shops changing?
Carrie Fleishman, vice president of Power Purchasing Plus, a network of more than 750 hospital retailers, feels such stores are evolving by looking and feeling like something beyond what some might think of in terms of a hospital store. “The face of hospital gift shops is changing.What are the most popular holiday gifts for hospitals?
Major sellers across the board are what one would probably expect: plush, candy/snacks, balloons, and flowers. Women’s jewelry is gaining major steam, along with accessories. “With the economy the way it is, even [hospital] employees have pretty tight budgets,” Jones says.Are gift shops the Best-Kept Secrets in the retail world?
But there’s always one area that’s guaranteed to be a respite: the gift shop. “Hospital gift shops play a large role in the healing culture in a hospital, and many are the best-kept secrets in the retail world,” says Tim Herlich, manager of the Gift Shop at Evergreen, part of Evergreen Hospital Medical Center in Kirkland, WA.