Keyword Analysis & Research: instagram reels ad specs

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Frequently Asked Questions

What are the specs of an Instagram reel?

Knowing the specs is important, but understanding where they pull from within your full video is the secret to success with numbers 2, 3, and 4. The overall video size for an Instagram Reel is 1,080 pixels x 1,920 pixels, which is a 9:16 aspect ratio. This is the same as Instagram Stories, IGTV, TikTok and YouTube Shorts.

What are reels ads and how do they work?

Reels ads will be full screen and vertical, similar to ads in Stories, and will appear in between individual Reels. As with regular Reels content, these ads will loop and can be up to 30 seconds. People can comment, like, view, save and share Reels ads. Reels ads will appear in the most popular places to access Reels content.

What is rereels in explore on Instagram?

Reels in Explore showcases the best of trending culture on Instagram. Discover an entertaining selection of reels made by anyone on Instagram, in a vertical feed customized for you. If you love a reel, you can easily like, comment or share it with your friends. You’ll also see some reels with a “Featured” label.

What is the new Instagram reels app?

Today we’re announcing Instagram Reels: a new way to create and discover short, entertaining videos on Instagram. Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools.


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