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In 1980, Lakoff and Johnson introduced Conceptual Metaphor Theory (CMT) which according to Kövecses (2017: 1) is: Understanding one domain of experience (that is typically abstract) in terms of another (that is typically concrete). This definition captures conceptual metaphors both as a process and a product.What are the metaphors we live by George Lakoff?
In Metaphors We Live By George Lakoff, a linguist, and Mark Johnson, a philosopher, suggest that metaphors not only make our thoughts more vivid and interesting but that they actually structure our perceptions and understanding. Thinking of marriage as a "contract agreement," for example, leads to one set of expectations,...How is conceptual metaphor reflected in language structures?
Thus, in terms of the Conceptual Metaphor Theory (CMT), metaphor is a cognitive process that is reflected in language structures. According to Lakoff and Johnson’s Theory, conceptual metaphor represents interaction of two cognitive structures (or domains): the source domain and the target domain.Which is the best definition of structural metaphor?
Structural metaphor is one of the three overlapping categories of conceptual metaphors identified by George Lakoff and Mark Johnson in Metaphors We Live By (1980).