A leadership brand conveys your identity and distinctiveness as a leader. It communicates the value you offer. If you have the wrong leadership brand for the position you have, or the position you want, then your work is not having the impact it could.What is a leader brand?
A leadership brand is the set of inspiring characteristics that you project and live by. A leadership brand reflects the strengths others see in you, and what you see in yourself.How do you create your personal brand statement?
How to Create Your Personal Brand in 6 Easy Steps How to Actually Do It Step 1: Choose the pillars for your personal brand Step 2: Prioritize your brand elements Step 3: Make your elements into a sort of “elevator statement” Step 4: Align your online identity with your new elevator statement Step 5: Take more control of your online identity