UNDERSTANDING THE MARKETING - Wiley
https://catalogimages.wiley.com/images/db/pdf/9781119217138.excerpt.pdf
The MarKeTInG FuncTIOncOMPanY caPaBILITIesThe MarKeTInG enVIrOnMenTcusTOMer WanTsMarKeTInG InsIGhTWhaT dOes The cusTOMer WanT?MarKeTInG InsIGhTare BusIness-TO-BusIness, cOnsuMer and serVIce MarKeTInG dIFFerenT? 6consumer MarketsMain Methods for Marketing consumer ProductsPersonal sellingDirect mail and emailRetail outletsBrandsValue chain ManagementMicro MarketingMarketing service ProductsMarketing Industrial ProductsUnderstanding industrial marketingIssues in industrial marketingIndustrial marketing and general managementMarketing capital GoodsConsequences for marketingCapital goods pricingDecision making in the purchase of capital goodsdO YOu need a MarKeTInG deParTMenT?The marketing conceptInterpretation of Exercise 1.1exercise 1.2 company capabilities and the matching processexercise 1.4 Marketing quiz* Providing goods or services for which there is a known customer demand, as opposed to selling what the company likes to produce. By focusing on customers and their wants the company is better positioned to make a profit. The company is then said to be market led, or to have a ‘market orientation’.
Providing goods or services for which there is a known customer demand, as opposed to selling what the company likes to produce. By focusing on customers and their wants the company is better positioned to make a profit. The company is then said to be market led, or to have a ‘market orientation’.
DA: 90 PA: 4 MOZ Rank: 3
