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The primary goal of marketing. While these goals are not bad (or even counterproductive) in theory, most small businesses leave the other elements on the table and focus on one aspect of their business' development. The goal is not necessarily just more leads/traffic/money. It's about your audience's trust.What is the meaning of marketing goals?
Marketing goals are Top-level broad goals to show how the business can benefit from digital channels. So, goals are the broad aims used to shape your digital strategy. They describe how your digital marketing will contribute to the business in key areas of growing sales, communicating with your audience and saving money.What are the objectives of marketing?
Marketing objectives are business goals related to selling products and services. It is common for business plans, marketing plans, marketing strategy, campaigns, projects and performance management to begin with sets of marketing objectives. Objectives are planned before strategy and define what you want to achieve.