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What are the steps for creating a marketing plan?

How to create a marketing plan Situation Analysis - Understand your customers A good plan starts by asking 'Where are we now?'. ... Situation Analysis - Marketing audit: where are we now? After you've captured customer insights, the next step is a comprehensive review or audit of the business. ... Objectives - Create sustainable objectives: Where do we want to go? ... More items...

What is a basic marketing plan?

The Basic Marketing Plan is a modest marketing plan for the people who don’t have the time, or the need for an extremely detailed plan. You can start here, including such topics as internal Marketing Training, drafting your Marketing Materials, and more.

What are examples of marketing planning?

Marketing planning can include developing product strategies. One example is to expand a successful product line by adding complementary products. A company can also add to its product mix, which is the total assortment of products it sells, by focusing on adding more product lines.


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