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How to develop an annual marketing plan?

5 Tips to Create an Annual Marketing Plan Audit Your Current Situation with SWOT Analysis. It is vital to assess where your company stands in the market before composing a marketing plan. ... Frame SMART and Metric Driven Goals. ... Upgrade Your Buyer Persona. ... Action Plan with Strategies and Tactics. ... Budget Analysis. ...

How to plan your marketing?

How to create a marketing plan in 11 steps Define your target audience. Conduct a market analysis. Conduct a competitor analysis. Define your brand positioning. Outline your goals. Outline your marketing strategy. Set a budget. Outline offers and marketing tactics. Define metrics and KPIs. Let's walk through each step.

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