Keyword Analysis & Research: mission

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What is the good characteristic of mission statement?

Ackoff (1986) proposes that a good mission statement have five characteristics: It will contain a formulation of objectives that enables progress towards them to be measured, It differentiates the company from its competitors, It defines the business that the company wants to be in, not necessarily is in, It is relevant to all stakeholders in the firm, not just shareholders and managers, It is exciting and inspiring.

What are the aspects of a mission statement?

Six Key Elements of the Mission Statements The overall goal of everything that we do as it relates to our community. The goods or services that we create to meet this goal. The values that guide us as we do business. The strategies that we use to meet our goals. Specific responsibilities we have to the shareholders, community, etc. More items...


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