|niche market strategy definition||1.23||0.3||4515||8|
Niche marketing is a targeted marketing strategy aimed at small, specific and well-defined portions of the population.What is a niche strategy?
Definition: Niche Strategy. Niche marketing strategy is a focused marketing plan unlike the ‘target everybody’ strategy. It targets only those customers who can relate well to the product/service. The company tries to build the long term relationship with these small set of customers.