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What is niche marketing strategy?

Niche marketing is a targeted marketing strategy aimed at small, specific and well-defined portions of the population.

What is a niche strategy?

Definition: Niche Strategy. Niche marketing strategy is a focused marketing plan unlike the ‘target everybody’ strategy. It targets only those customers who can relate well to the product/service. The company tries to build the long term relationship with these small set of customers.


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