Keyword Analysis & Research: niche markets meaning

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What makes a good niche market?

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What is niche marketing really means?

Niche marketing is selling specific products or services to a limited audience. One person with a computer, a connection to the Web and a good idea can go into business for himself, using this medium, and target those people who would be most interested in what he has to sell and do all the above on a very limited advertising budget.

What does the term niche marketing refer to?

Niche marketing refers to targeting a product or service to a limited segment of the mainstream market. A niche market, however, should not be confused with an alternative market.

Why do you need a niche market?

Competition: If your business falls within a niche market there will be less competition. This is because as businesses become more specialized it is less likely that other businesses will be direct competitors to them. Focus: Being part of a niche market means that you can focus on making your niche offering perfect for a select group of people. On the flip side, targeting a larger audience means that you need to tailor what you sell to many different audiences that differ extensively in ...

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