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How does Nielsen collect data?

Nielsen collects electronic point of sale (POS) data from stores through checkout scanners. In emerging markets where POS information is unavailable, we use field auditors to collect sales data through in-store inventory and price checks.

What does Nielsen Media Research do?

Nielsen Media Research is a sister company to Nielsen NetRatings, which measures Internet and digital media audiences through a telephone and internet survey, and Nielsen BuzzMetrics, which measures Consumer-Generated Media.

How does Nielsen work?

Nielson measures the number of people watching television shows and makes its data available to the television and cable networks, advertisers and the media. Nielsen uses a technique called statistical sampling to rate the shows -- the same technique that pollsters use to predict the outcome of elections.


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