Keyword Analysis & Research: owned earned and paid

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When to use paid owned and earned media?

Summarising a brand's current use of paid-owned-earned media is a powerful technique as part of marketplace analysis for developing marketing strategy.

What does paid, owned and earned marketing mean?

What is Paid, Owned, and Earned Marketing? This is a model that states that each of your business touchpoints can be split into something you own and control (owned), an advertising medium that you’re paying for (paid), or an advocate that you’ve gained through providing an excellent level of customer service or sales (earned).

What is the difference between owned and earned channels?

Owned: These are channels that you completely control, such as your website and blog. They are there to inform your customers about your products and services. It also includes your social media pages. Earned: These are channels that you can’t control – things like discussion boards and forums, social media, and word of mouth.

What's the difference between paid and earned advertising?

This is a model that states that each of your business touchpoints can be split into something you own and control (owned), an advertising medium that you’re paying for (paid), or an advocate that you’ve gained through providing an excellent level of customer service or sales (earned).


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