Instagram Impressions and Reach Defined | Sprout Social
https://sproutsocial.com/insights/instagram-impressions/
WEBJun 16, 2021 · Instagram Impressions: The number of times your content, whether a post or a story, was shown to users. While commonly confused with reach, impressions are the total number of times your content could have been seen. If your Instagram impressions are higher than your reach, it’s a sign that your audience is viewing your content multiple times.
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