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In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. It has been identified as a subset of the marketing mix.What is promotion strategy?
Definition: Promotional Strategy. Promotion for any product or service is essential for any company. It is because only through promotion people would come to know about the product. Only after knowing about the product they consider purchasing. All the promotional strategies can be classified under two categories – Push and Pull.What is advertising and promotion?
Advertising generally refers to controlled, paid messages in the media, while promotion includes paid and free marketing activities, such as sales or sponsorships. Until your business is large enough to have both departments, consider putting advertising and promotion, along with public relations, under the direction of a marketing person.