Keyword Analysis & Research: reference group

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Frequently Asked Questions

What are the functions of a reference group?

Reference groups act as a frame of reference to which people always refer to evaluate their achievements, their role performance, aspirations and ambitions. A reference group can be either from a membership group or non-membership group. An example of a reference group being used would be the determination of affluence.

What does reference group stand for?

Meaning and Nature: "Reference Group is a group that serves as a reference point for an individual in the formation of his/her beliefs, attitudes and behaviour." Marketers frequently advertise their products in a group setting- the family eating breakfast cereals, the neighbor admiring the paint of the house.

What are some examples of reference groups?

Reference groups can be divided into two major types: A normative reference group influences your norms, attitudes and values through direct interaction. Examples of your normative reference groups include your parents, siblings, teachers, peers, associates and friends.

What are the different types of reference groups?

Reference groups are people in a consumer’s micro-social environment who are salient or relevant for the consumer. Reference groups can influence an individual’s cognitions, affective responses, and behaviors. The many types of reference groups include formal, informal, primary, secondary, membership, aspirational, and dissociative.


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