Keyword Analysis & Research: return policy

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What is a good return policy?

A good returns policy rests on setting clear expectations, including precise descriptions of the goods and/or services the customer will receive from you.

What is the purpose of a return policy?

Return policies are the rules retail merchants establish to manage the process by which customers return or exchange unwanted or defective merchandise that they have purchased previously. Return policies are an extension of the customer service retailers provide; they tend to be fairly liberal as a consequence.

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