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1. countable noun A roadshow is a travelling show organized by a radio station, magazine, or company. A roadshow is a show presented by travelling actors. A roadshow is a group of people who travel around a country, for example as part of an advertising or political campaign.What happens at an IPO roadshow?
The IPO roadshow occurs sometime between when a company sets the deal's terms and when the deal hits the market. For two weeks during that period, the company travels across the country to make one final sales pitch to potential investors.What is an IPO roadshow?
Essentially, an IPO road show is used as a tool to tell institutional investors about a company's history and highlight the talent and potential of the executive management team. Further, it communicates the value of the company's financial future and entices investors to get in early.