Keyword Analysis & Research: smart car mercedes swatch

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Frequently Asked Questions

What does smart stand for in Smart cars?

Before you go thinking that Smart is a dumb name for a car company, you should know that it actually stands for Swatch Mercedes ART to reflect the partnership of the Swiss company Swatch with Mercedes-Benz. The first Smart cars were sold in the U.S. in 2008 and after 11 years, the brand will be discontinued after the 2019 model year.

What is the 'Smart' brand?

The ‘Smart’ marque came about when Swiss company ‘Swatch’ and German automaker ‘Mercedes-Benz’ came together to manufacture subcompact, retro-styled, and urban-centric cars for young and trendy individuals.

What happened to the Smart car marque?

The ‘Smart’ marque came about when Swiss company ‘Swatch’ and German automaker ‘Mercedes-Benz’ came together to manufacture subcompact, retro-styled, and urban-centric cars for young and trendy individuals. Unfortunately, the smart car never really took off in the USA, with large, full-size SUVs and pickup trucks winning the appeal of the market.

Why did Mercedes stop making smart cars in the US?

By 2019, Mercedes decided to discontinue the entire smart range in the US, as the cost of homologating the smart car coupled with its significantly low sales volumes, justified its demise. The smart EQ, a small, fully electric car sold in two body styles, was the last model sold in the country after the gasoline versions were discontinued in 2017.


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