Times Square Ball - Wikipedia
https://en.wikipedia.org/wiki/Times_Square_Ball
WebLocated on the roof of One Times Square, the ball is a prominent part of a New Year's Eve celebration in Times Square commonly referred to as the ball drop, where the ball descends down a specially designed flagpole, beginning at 11:59:00 p.m. ET, and resting at midnight to signal the start of the new year. In recent years, the ball drop has ...
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