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Frequently Asked Questions

What is TrueCar and what does it do?

Founded in 2005, TrueCar describes itself as an information and technology platform built to deliver a great car buying experience. Their mission is simple but attractive – making the car buying process simple, fair, and fun.

How can I find a good car for sale on TrueCar?

Get access to our extensive selection of pre-owned vehicles for sale across the US, and see price ratings based on similar used car listings in your area, so you know when you’re getting a great deal. Answer a few questions to see your car’s market value and get a cash offer in minutes.

How is TrueCar related to Kelley Blue Book?

TrueCar is currently a publicly traded company (Nasdaq: TRUE). TrueCar is not affiliated with Kelley Blue Book or Cox Automotive. Kelley Blue Book (KBB) has been providing used car values for nearly a century. It all began in 1926 when Les Kelley began publishing a list of the used cars he wanted and how much he would pay for them.

What does a good price flag on TrueCar mean?

TrueCar prides itself on creating price transparency between the buyer and the dealer. They were among the first to start displaying “price flags” like “Great Price” and “Good Price” on their classified listings to indicate whether how the dealer’s asking price compares to the fair market price of the car.


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