| Keyword | CPC | PCC | Volume | Score | Length of keyword |
|---|---|---|---|---|---|
| umich merit aid | 0.14 | 1 | 7180 | 5 | 15 |
| umich | 0.24 | 0.9 | 5916 | 66 | 5 |
| merit | 0.45 | 0.9 | 6940 | 5 | 5 |
| aid | 0.46 | 0.3 | 1875 | 32 | 3 |
| Keyword | CPC | PCC | Volume | Score |
|---|---|---|---|---|
| umich merit raise | 0.45 | 0.9 | 6075 | 90 |
| umich merit increase | 1.53 | 0.9 | 9692 | 74 |
| umich merit scholarships | 1.72 | 0.1 | 6761 | 95 |
