| Keyword | CPC | PCC | Volume | Score | Length of keyword |
|---|---|---|---|---|---|
| reciprocity norm and social exchange theory | 1.47 | 0.9 | 5787 | 73 | 43 |
| reciprocity | 0.18 | 0.8 | 2973 | 49 | 11 |
| norm | 0.34 | 1 | 6660 | 85 | 4 |
| and | 0.75 | 0.5 | 6758 | 22 | 3 |
| social | 1.5 | 0.7 | 5342 | 68 | 6 |
| exchange | 0.75 | 0.4 | 6821 | 27 | 8 |
| theory | 0.41 | 0.1 | 3614 | 99 | 6 |
| Keyword | CPC | PCC | Volume | Score |
|---|---|---|---|---|
| reciprocity norm and social exchange theory | 1.61 | 0.1 | 6116 | 17 |
