Importance & Benefits of Relationship M…
https://www.optimove.com/resources/learning-center/relationship-marketing
Importance of Relationship Marketing It allows businesses to interact with each customer uniquely, based on that customer’s specific wants, needs and preferences. It results in much stronger brand-customer relationships, resulting in a much more loyal – and valuable – customer base. It drives a higher return on customer acquisition by maintaining a relationship with the customer. It provides more opportunities for referral marketing, repeat sales, and continued growth – increasing the overall customer lifetime value. It enables companies to lower their cost of acquiring customers and raise the overall sales volumes by improving customer experience. Long-term customer retention: Relationship marketing enables business in long-term retention of customers by serving them in efficient way. ...
It allows businesses to interact with each customer uniquely, based on that customer’s specific wants, needs and preferences.
It results in much stronger brand-customer relationships, resulting in a much more loyal – and valuable – customer base.
It drives a higher return on customer acquisition by maintaining a relationship with the customer.
It provides more opportunities for referral marketing, repeat sales, and continued growth – increasing the overall customer lifetime value.
It enables companies to lower their cost of acquiring customers and raise the overall sales volumes by improving customer experience.
Long-term customer retention: Relationship marketing enables business in long-term retention of customers by serving them in efficient way. ...
DA: 51 PA: 45 MOZ Rank: 55
